LíderCon 2024 was an unforgettable gathering of Latine leaders, professionals, and change-makers committed to advancing leadership and creating a more inclusive and equitable future. Held over two days, LíderCon brought together individuals from across sectors and industries, united by a shared vision of collective power, growth, and community.
This year’s theme, “Avanzando Liderazgo”, underscored the shared responsibility to not only excel as leaders but to lift one another as we push boundaries and elevate our voices. LíderCon offered a wealth of opportunities for learning, inspiration, networking, and celebration – making it a standout event in Minnesota’s leadership landscape.
From the moment attendees walked through the doors, they were embraced by a vibrant, welcoming atmosphere. The space was expertly designed to spark connections, creativity, and collaboration. In partnership with our incredible host sponsors, Best Buy, we didn’t just set the stage— we created an unforgettable experience together!
This year's LíderCon MC was our very own LatinoLEAD Board Chair, Esther Ledesma, Director, Human Resources – Diversity, Equity, Inclusion, and Corporate Giving at Xcel Energy. We’re grateful for her incredible energy and leadership in guiding our conference with purpose and making every moment impactful. We also want to recognize Ana Tafur, Associate Product Manager and ERG Chair of Best Buy and Patricia Hyack, Compensation Manager at Best Buy and the entire Best Buy ERG Team, for their commitment and leadership to assisting LatinoLEAD with hosting our 4th annual LíderCon 2024 at Best Buy’s Headquarters in Richfield, Minnesota!
In a powerful testament to our collective mission, over 427 Lideres Latines joined us, with a record-breaking attendance of 16.67% increase from LíderCon 2023. Latines and allies gathered to participate, learn, and grow. LatinoLEAD also welcomed the stage CEO of Best Buy, Corie Barry, where she welcomed the general assembly to the conference’s first day and recognized Best Buy’s commitment to invest in ourselves as leaders and to embrace our uniqueness. Best Buy's Chief of Diversity and Inclusion, Amelia Hardy, kicked us off on Day Two, to ground us on the importance of connecting with our community and fellow leaders. Our host sponsors, Best Buy, went above and beyond to provide an environment where leaders could thrive, learn, and grow together.
Inspiring Keynote Speakers
The keynote presentations were nothing short of inspiring. Each speaker shared stories of resilience, leadership, and determination, motivating attendees to embrace their own leadership journeys. From the importance of community engagement to the role of equity in leadership, our keynote speakers left us with actionable insights and a renewed sense of purpose.
Former CEO of Girl Scouts of the USA & NASA Engineer: Sylvia Acevedo
LíderCon 2024 was honored to present our opening keynote speaker: Former CEO of Girl Scouts of the USA & NASA Engineer, Sylvia Acevedo. Acevedo is an absolute powerhouse in every sense of the word, an engineer and businesswoman whose remarkable career has spanned both the corporate and public sectors. The “Path to the Stars” began her journey as a systems engineer at NASA's Jet Propulsion Laboratory, where she was a member of the Voyager 2 team, contributing to one of humanity's most significant space explorations.
From 2016 to 2020, Acevedo served as the CEO of the Girl Scouts of the USA, where she transformed the organization by introducing over 146 new STEM and leadership badges, empowering countless young girls to reach for the stars. Her bestselling memoir, 'Path to the Stars: My Journey from Girl Scout to Rocket Scientist,' is a testament to her perseverance and dedication. Acevedo’s story is one of breaking barriers and paving the way for future generations, and we are incredibly fortunate to have her with us today to share her insights and experiences.
Later in the evening on Day One The President of Constituent Relations and Racial Equity at Walmart: Tony Waller.
Tony Waller is the Vice President, Constituent Relations and Racial Equity for Walmart in Bentonville, Arkansas. In his position he sets strategy for driving reputation, augmenting outreach opportunities, and maximizing social investments in diverse and multicultural communities. His portfolio includes the African American, Hispanic, Asian American & Pacific Islander and Native American communities as well as Women, People with Disabilities and Emerging Generations. Waller is also tasked with being a critical “integrator” engaging across Corporate Affairs teams, with real depth in helping to shape public policy, comms strategy, federal and state government relations, and community relations through a racial equity lens. Additionally, Tony and his team help lead efforts to expand the company’s racial equity efforts across all of the diverse and multicultural communities of focus. The LíderCon 2024 general assembly will always remember his mother’s words, “Keep flowing with The River for The River knows exactly where It is going.”
Waller reminded the leaders in our general assembly that leadership is not just about individual success, but about collective progress. It is about working together to create a better future for all. From his own success, our second keynote speaker ended with a powerful call to action: to continue to mentor and support the next generation of leaders. Share our knowledge, our experiences, and our wisdom. By lifting others up, we create a ripple effect that can transform our communities and our world.
May we all inspire those around us for a brighter future and flow with the river.
Kicking us off on Day Two we had Senior Vice President & Relationship Manager at U.S. Bank Carlos Lamboglia.
Carlos is a Relationship Manager in U.S. Bancorp’s Automotive & Transportation Banking practice. In his role, Carlos leads a portfolio of investment grade, large corporate and mid-corporate clients. His responsibilities include structuring and underwriting debt transactions and assisting clients with a variety of banking products and services. Carlos is a three-time recipient of the U.S. Bank’s Legends of Possible Award. Currently, Carlos serves on the Board of the Latino Economic Development Center (LEDC), a Community Development Financial Institution, that serves the Latino small business community in Minnesota.
Carlos Lamboglia was joined by DEI Strategy Program Manager at U.S. Bank Nancy L. Alvarado Hazleton.
Nancy had the opportunity to directly serve her community. Throughout her roles at U.S. Nancy has continually focused on helping customers meet their financial goals with empathy, respect, and understanding. Nancy currently serves as an Assistant Vice President - DEI Strategy Program Manager at U.S. Bank. She spends her days partnering and collaborating with leaders in the community and U.S. Bank to create access to inclusive growth through the U.S. Bank’s commitment to empowering our community, employees, and customers. Beyond her formal role, Nancy is also a founding member and former president of the U.S. Bank’s Nosotros Latinos Business Resource Group. Outside of work, Nancy joined the Minnesota Latino Economic Development Center Lending Committee with the goal and mission to help advocate for Latinx Small Business owners to build their American dream. Additionally, Nancy was recognized as a 2022 HACR Young Hispanic Corporate Achiever.
Together, Alvarado-Hazelton and Lamboglia answered the general assembly’s questions about the “Translators” film. This powerful documentary, directed by Rudy Valdez, sheds light on the experiences of over 11 million children across the U.S., like Densel, Harye, and Virginia, who act as translators for their families in situations far beyond their years. It’s a moving reminder of the resilience and strength within our communities. Our keynote presenters connected the conference’s theme to the film’s by reminding us it's important to also recognize the unique roles that many young people in our communities take on—roles that transcend age and expectation.
Our general assembly shared this moment as a nod to some of our childhoods with similar family needs and dynamics. We send an abrazo to everyone that could relate to the stories told in “Translators.”
Closing our conference as a keynote speaker was the Principal & Co-Founder of The Raben Group, LLC | President/CEO of Friends of the National Museum of the American Latino: Estuardo Rodriguez.
Estaurdo Rodriguez is a powerhouse in the world of government affairs and strategic communications, but his impact extends far beyond these professional titles. He is a principal and co-founder at The Raben Group, where he works on advising some of the world’s leading companies on how to engage with Congress, the White House, and key policymakers.
Estuardo’s work has consistently centered around outreach, representation, and empowerment for Latine communities. From building a Spanish-language media network to support presidential campaigns at the Democratic National Committee, to his influential work at the U.S. Department of Housing and Urban Development, Estuardo has always used his platforms to create meaningful change.
As the President and CEO of the Friends of the American Latino Museum, his vision led to the establishment of the Smithsonian National Museum of the American Latino—an achievement that will forever preserve 500 years of American Latino history on our National Mall.
Fluent in both Spanish and the language of politics, Estuardo’s influence extends far and wide, from major corporate clients to the halls of Congress, to the media where he regularly shares his insights as a political commentator. He’s a co-founder of the Hispanic Lobbyists Association and serves on several nonprofit boards, always keeping the empowerment of the Latine community at the forefront of his work.
After Estuardo shared the vision for the Friends of the American Latino Museum, Aarón Johnson-Ortíz, an artist, muralist and cultural manager, shared his dream for a similar local endeavor: (Neo)Muralismos de Mexico. This project initiative involves a museum plan that calls for two spacious art galleries to present exhibitions by local and visiting artists; an outdoor sculpture park and mural garden; public programming for music, folk art, poetry and dance classes; historical displays with an emphasis on the West Side Flats; gardening spaces; and a greenhouse with interactive exhibits about medicinal plants, crops, and culturally specific flowers and plants. This is a place where visitors would be able to learn about the rich history and culture of the Latino community in Minnesota and how it has enriched the state, while also being a place where all Minnesotans can gather.
Get involved with this initiative with your support, attend our events, write letters of support and get connected with (Neo)Muralismos de México in Minnesota!
Dynamic Breakout Sessions LiderCon 2024
The breakout sessions allowed LíderCon participants to dive deeper into specific areas of interest, led by experts in various fields. Whether it was navigating the corporate world, entrepreneurial growth, or leadership in education and community work, there was something for everyone. The sessions provided both practical tools and thought-provoking discussions, encouraging attendees to challenge themselves and consider new approaches in their careers and communities.
Day 1 Breakout Session Speakers:
Embracing Latinidad: Enhancing Leadership and Inclusion in Organizations, by Patricia Conde Brooks, Executive Director Student Engagement & Inclusion at St. Thomas University.
Understanding and Connecting with Minnesota's Latino Electorate, by Edwin Torres, Vice President of Public Affairs at New Publica
Started From The Bottom: Playing The Uno Reverse Card on Mentorship by Yastril Nañez, Assistant Public Defender at Hennepin County Public Defender’s Office
Navigating the Development Process” by Ivan Alvarado, Founder of Noble Stories LLC
How to Access the Tools and Resources Available To You Today By Rene Madrid Vice President/ Branch Manager at U.S. Bank & Nancy Alvarado-Hazelton DEI Strategy Program Manager at U.S. Bank
Learn About Best Buy's Internship Programs Overview” by Monica Diaz, Early Careers - Program Lead at Best Buy and Best Buy Emerging Talent Team
Day 2 Breakout Session Speakers:
Creating Lasting Wealth: Building a Financial Legacy Through Real Estate by Estefania Borns, Minnesota Bilingual Realtor & Elba Guille Bilingual Real Estate Agent at Keller Williams Integrity Roseville
Catalyzing Into Local Global Talent with Career-Connected Learning by Dr. Elia Dimayuga-Bruggeman, Senior Education Advisor at Project Success.
Unlock Your Business’ Potential With Inbound Marketing! Reach, Engage, and Delight Your Audience Effortlessly by Tania Eden Pineiro, Growth specialist SMB L4 at HotSpot.
Unleashing the Leader Within: Embracing the Art of Success by Jimmy Longoria, Founder at Mentoring peace Through Art
How to Access the Tools and Resources Available To You Today By Rene Madrid Vice President/ Branch Manager at U.S. Bank & Nancy Alvarado-Hazelton DEI Strategy Program Manager at U.S. Bank
On day one we closed the day Leading with Impact: Executives Elevating Diverse Leadership and Inclusion
Before sharing the stage with our Impact Award recipients and honorees, our LatinoLEAD Chief Executive Officer, Irma Márquez Trapero, hosted an Executive Fireside Chat among Vice President & General Manager at Best Buy - Exclusive Brands, Newton Guillen; Vice President Global Manufacturing at Medtronic Miguel Miranda; Chief Human Resource Officer of Xcel Energy, Patricia Correa; Chief Executive Officer of Latitude, Krista Carroll; and CEO of the Children's Hospitals and Clinics of Minnesota, Marc Gorelick.
Together, we can lead the way in cultivating inclusive and equitable workplaces that uplift Latine leadership. With the support of our partners and their executive influence, we are committed to enhancing workforce development in our region.
We continue to thank our esteemed Executive leaders and CEOs for sharing your invaluable insights and experiences with us today. Your commitment to leadership, inclusion, and the empowerment of diverse voices is truly inspiring. At LatinoLEAD, we are proud to stand as partners in this important work, investing in, elevating, and supporting Latine talent across all levels of your organizations.
Celebrating Excellence at the Impact Awards Ceremony
One of the most memorable moments of LíderCon 2024 was our second annual Impact Awards Ceremony, where we celebrated the incredible achievements of leaders in our community. These honorees exemplify the very best of what it means to lead with purpose, passion, and dedication. Their contributions have had a profound impact on our Latine community, and it was an honor to recognize their hard work and commitment.
Solidarity Award: Recognizes individuals of any race or ethnicity who have demonstrated an unwavering commitment to supporting Latine communities through actions and advocacy. Their work is essential in advancing social justice and equity. Congratulations to this year’s recipient: Robert Hanson.
Emerging Latine Leader Award: Celebrates emerging leaders who show determination, resilience, and commitment to excellence in their field or community, inspiring others along their journey. Congratulations to this year’s recipient: Enrique Blanco.
LatinoLEADer of the Year Award: Honors established Latine leaders who have achieved remarkable success in their profession and community leadership, serving as role models and catalysts for positive change. Congratulations to this year’s recipient: Ms. Norma Garcés.
LatinoLEAD Culture Honoree: This award celebrates individuals who embody and uplift Latine culture through their actions, achievements, and personal journey. The LatinoLEAD Culture Honoree is recognized for their deep understanding and appreciation of Latine heritage, and for sharing this knowledge in meaningful ways. They demonstrate a commitment to cultural education and celebration, enriching the community’s collective identity and fostering a greater appreciation for Latine traditions. Congratulations to this year’s honoree: Regina Olono Vidales.
LatinoLEAD Advocacy Award Honoree: This award honors individuals who actively advocate for the Latine community across various sectors. The LatinoLEAD Advocacy Honoree is celebrated for their efforts in promoting and fighting for the rights and interests of the community. They are recognized for their tireless advocacy, championing causes that advance equity and representation, and ensuring that the voices of the Latine community are heard and respected. Congratulations to this year’s honoree: Mauricio Montes de Oca.
LatinoLEAD Community Impact Honoree: The LatinoLEAD Community Impact Honoree is recognized for their significant and tangible contributions to the community. This award honors those whose efforts have left a visible footprint within the community, demonstrating a strong connection and dedication to local needs and initiatives. Their work enhances the well-being and development of the community, reflecting a commitment to making a lasting difference. Congratulations to this year’s honoree: Carmen Robles.
Felicidades again to each and every one of our 2024 Impact Award recipients!
A Heartfelt Thank You to Our Conference Sponsors
LíderCon 2024 would not have been possible without the generous support of our sponsors. Their contributions ensured that this event was not only successful but also accessible to all attendees. Thank you to Best Buy, U.S. Bank, Xcel Energy, and Target for your Ruby and Emerald sponsorship. We also want to thank our Partners and Oportunidad Expo Sponsors;
Old National Bank, NCSRCC, PCL Construction, Special Olympic Minnesota, MN Bank & Trust, Thomson Reuters, Vote Run Lead, Medtronic, CML Group, Minnesota Humanities Center, MN Regional Chamber of Commerce, LEDC, Three Rivers, Mi Sota Essence, Minnesota United FC, Common Cause Minnesota, Huellas Latinas, and Exagrow.
The Oportunidad Expo provided nuestra comunidad with invaluable opportunities to connect with a wide range of organizations and resources. Whether exploring new career paths, meeting potential collaborators, or learning about initiatives impacting our community, LíderCon attendees were able to take full advantage of the expo’s offerings. We are incredibly grateful for our partners and Oportunidad Expo sponsors for their continued investment in Latine leadership and empowerment. We also would like to thank our Media Sponsors for LiderCon 2024, Telemundo and La Raza, thank you for the on going support you give to our conference.
If you are interested in becoming a sponsor next year, please notify the LatinoLEAD team at support@latinoleadmn.org. We are grateful and excited to expand the partnerships and connections for LiderCon 2025!
Recognizing Our Steadfast Volunteers & LiderCon Committee
A special thank you goes out to our dedicated volunteers, whose tireless efforts behind the scenes ensured that every aspect of LíderCon ran smoothly. From registration to tech support to coordinating sessions, their commitment and hard work truly made a difference in the success of the event. If you are interested in becoming a volunteer next year, please notify the LatinoLEAD team.
Irma Marquez Trapero, LatinoLEAD CEO & LíderCon 2024 Committee Member
Karen Velez Barron, LatinoLEAD COO & LiderCon 2024 Co-Chair
Brenda Sanchez Murillo, LatinoLEAD Director of Leadership Programs & LíderCon Committee Member
Melissa Gonzalez Vazquez, LatinoLEAD Communications and Community Engagement Manager & LíderCon 2024 Committee Member
Carlos Acosta, Board Member & LíderCon Committee Chair
Dr. Daisy Valentin,Super Volunteer & LíderCon 2024 Committee Member
Diego Morales, LíderCon 2024 Committee Member
Viridiana Arevalo Martinez, LíderCon 2024 Committee Member
Hector Torres, LíderCon 2024 Committee Member
Ashley Perala, LíderCon 2024 Committee Member
Oscar Rodriquez, LíderCon 2024 Committee Member
Julieta Piox, LíderCon Impact Award MC & Committee Member
Luis Moreno, LíderCon Impact Award MC & Committee Member
Belginy Lopez, Operations Intern, Super Volunteer & LíderCon 2024 Committee Member
Juan Velez Barron, Super Volunteer
Raul Ruiz Avila, Conference Photographer
Gustavo Rosso, LatinoLEAD Photographer
Chuy Padilla, La Patrona Radio Media Coverage
Telemundo MSP, Official LatinoLEAD Media Partner
Acknowledging the LatinoLEAD Board of Directors
We would also like to recognize the LatinoLEAD Board of Directors for their vision and leadership in bringing LíderCon to life. Their guidance and dedication to advancing Latine leadership in Minnesota were instrumental in the success of this year’s event.
Esther Ledesma Pumarol, Board Chair , Mirdalys Herrera Tweeton, Vice Chair, Alfredo Martel, Board Secretary, Elvis Rivera, Board Treasurer, Roxanna “Roxy” Gonzalez, Governance Chair, Johan Gomez Sang, Fundraiser Chair, Dr. Beatriz DeSantiago, Carlos Acosta, LiderCon Chair, Jessica Velasco, Juliana Cadavid Vaughn, Marc Valencia, Mary Guerra, and, Walter Cortina
A Special Thanks to LatinoLEAD Staff
Finally, a heartfelt thank you to the entire LatinoLEAD team for their relentless dedication to ensuring the success of LíderCon 2024. From planning to execution, their passion for empowering our community shines through in every detail of this event. Under the steadfast leadership of the LatinoLEAD Chief Operating Officer: Karen Velez Barron making the 4th annual LíderCon a success!
Complete this LíderCon survey!
Whether you have attended this LíderCon, a previous one or none at all, we’d like to hear from you! Let us know what you think about our conference, what it offers and what you want to see at the next one. Submit this form to share your thoughts with an option to submit anonymously if you choose. All completed survey responses will be entered into a lottery to select a lucky winner for a LíderCon 2025 ticket, so please use an email address that we can contact you through.
Looking Forward to LíderCon 2025
As we close the chapter on LíderCon 2024, we carry with us the energy, inspiration, and connections we’ve gained over these two days. This event reminds us of the power of coming together as a community and supporting one another on our leadership journeys. We can’t wait to see what LíderCon 2025 has in store, which will mark both our organization’s and conference’s fifth anniversary.